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Trends in Recreation Sample Essay

Trends in Recreation Sample Essay.

Trends in Recreation Sample Essay

Trends in Recreation, Travel and Tourism Paper

HM/370

Introduction

Orlando, Florida is the most popular traveled city in the United States. People from all parts of the land travel to Orlando. Orlando houses numerous theme parks and is the home of Disney World which is every child’s dream place to visit. Orlando is the theme park capital so if your spending your vacation in Orlando, there are so many things in Orlando you can put on the agenda to do. There are world class shops and restaurants in downtown Orlando as well as hotels and entertainment options. There is so much to explore in Orlando Florida. The Disney complex alone covers 47 square miles. In addition to its several resorts, Walt Disney World has a variety of attractions, including the Magic Kingdom, Epcot, Disney-MGM Studios, and Animal Kingdom. Universal Orlando Resort includes the Universal Studios and Islands of Adventure theme parks. The latter features the Wizarding World of Harry Potter, an attraction based on the popular book series by J.K. Rowling. Also, in the Greater Orlando area are Sea World of Florida (a marine-animal park) and Wet ’n Wild water park. Lack Haven Park contains art, science, and history museums. Gatorland, just to the south, is home to alligators and crocodiles.

Trends in Recreation

There are many trends that can impact recreation in the city. Due to the consistent uptick in tourists who visit Orlando region in Florida, transportation has improved in the area to help meet the demands of the residents. One of the improvements is evident in SunRail construction. The state Department of Transportation plans to expand the commuter-rail system of Orlando.

The state is also finalizing its negotiations with various contractors who would help build four stations, as well as signal equipment. Moreover, Orlando International Airport construction crews continue to buzz as the development of train depot with parking garage is moving forward hence would most likely lead to an increase in the number of tourists visiting Orlando(Walker, 2017). Globalization is another trend in Orlando, Florida that effects its recreation. Globalization has promoted international trade that connects people from different regions hence boosting tourism in the region. Most of the traders move through the Florida airports and seaports. Florida serves as an international crossroad as its seaports promote globalization. Safety and security are evident in the recreation industry in Orlando. The state ensures upgrading of the door operators for security reasons. It also incorporates lights and alarms to communicate with the tourists when it is safe to travel, as well as in situations of power failure (Hawkins, 2018).  In Orlando, security is ensured by controlling traffic through access control solutions. Pipe bollards are installed to help protect door opening from damaging equipment. Diversity and changing demographics also affect the recreation and tourism industry in Orlando. The student population is diverse even though the leadership patterns in the learning institutions do not reflect changes. The diverse population has brought in many tourists from different regions thereby boosting the tourism industry. The visitors from minority groups connect through leisure and recreational activities.

Trends Affecting Travel

Trends affecting travel are forever changing. People prepare for traveling especially if it is a longer distance. Trends use to be maps, books, renting a car, calling a cab and grabbing take out fix a late-night snack. Where now people have phones, tablets and even smart watches to keep them entertained. With the world being more technology friendly it is easy to prepare things ahead of time to make your traveling experience a lot easier as well. Another traveling trend would be uber driving instead of renting a car. Uber is the most popular and rapidly developing rideshare company today, Uber has done a great job of taking over the transportation industry by storm. However, not content to stop at just one style of service, Uber now runs a small army of sub-services at the same time. One such service which is garnering much attention is that of UberEATS. (Thermidor,2016).Uber eats is also popular when it comes to take out and is very convenient when it comes to traveling because it is offered everywhere and is quickly becoming well-known. UberEATS is a new food delivery program which Uber are using. The idea is to pick up local food from restaurants and bring it to you. This saves you having to pop out and get the food yourself. For a larger fee than you would pay for normal delivery, you can pick from a wider range of selections and have the convenience of it coming straight to you.(Thermidor,2016). Trends are continuously changing for traveling which is making anyone travel experience a lot easier than before. A lot of these trends are offering luxury that allows a traveler to truly relax and enjoy their travels by being able to have accommodation at their finger tip.

Trends that affect Tourism

       Various trends can affect the tourism in Orlando, but the major four trends are globalization, safety and security, service, and social media. Globalization is a trend that is the combination of international trade, investment, technology, and cultures(Investopedia, 2018).  Orlando’s amusement park Disney World and Universal Studios brings in millions of different people from all over the world. Safety and security is another trend that can affect tourism, and that is because the guest wants to know they are safe. According to Walker “perceived or real threats to visitors and guest safety can impact a destination’s reputation and can severely affect visitation and support” (Walker,2017). When visitor’s safety and health are not well thought-out and managed, adverse incidents can significantly impact an individual hospitality business, community, or ­destination (Walker,2017). The 2016 Pulse club shooting and alligator attack could be a reason why Orlando has a decrease in tourism, and that is because people will feel it is not safe. But Walt Disney World and other Orlando attractions has increased security, installed metal detectors, and increased searches of bags (Gore,2016). The increased of security was reassure the tourist and visitors that they are safe.

     Service is another trend that can affect tourism, and that is because tourist anticipates superb service from the hospitality businesses in the travel places. Hospitality establishment providing outstanding service can cause guest and visitors to return and give positive reviews. Some hospitality establishments can provide service that is not up to par and cause the companies and city to receive bad reviews and tourism to decline. The reviews provided on travel sites such as Travel Advisor provided great reviews involving tourism in Orlando which helped tourism increase in the city. Social media is a trend that has a massive effect on tourism in Orlando, and that is because some use their social media such as Facebook, Instagram or other social medias to share their traveling experiences which will cause others to want to visit the same place.People also take part in social media to make inquiries about trips, decide on their travels, and share experiences they had at hotels, restaurants, or airlines. Some websites like TripAdvisor allows customers to inquire about travel material and recommendations from the sources that they trust the most which is other tourists (Hospitalitynet,2015).

Effects on Hospitality Operations

Globalization is one trend that affects recreation, travel, and tourism. Globalization is the intensification of worldwide social relations which link distant localities by events occurring many miles away and vice versa.

It is a set of processes causing production and consumption activities to shift from local scale to national scale to global scale. Globalization also invites foreign objects, people and experiences into the local environment.

The Walt Disney Corporation has achieved globalization just in Orlando by bringing the world to Walt Disney World Resorts. The company markets globally, and they are a world name brand that has theme parks and stores worldwide. There are thousands of people visiting Orlando from all corner of the earth every day. The Central Florida economy is directly linked to world travel and the millions of annuals visitors Wal Disney World draws.

Safety means to protect guests from potential hazards, injury, and death by dealing with dangerous materials and different kinds of accidents. Security means the protection of property from criminal accidents and terrorist activities. Based on visitorlando.com, the city is privileged to have excellent infrastructure of major and public entities working side by side to ensure the wellbeing and safety of its residents and tourists. Some of the collaborative infrastructure to ensure everyone’s safety includes:

  • Shared Intelligence: Regular meetings bring together law enforcement agencies, tourism partners and private business security directors for intelligence briefings and educational sessions on crime trends, regulations and technology. Information from these meetings is then used to inform security protocols as needed.
  • Crime Alert Technology: Using proprietary crime alert technology, tourism businesses receive up-to-date alerts, recent developments and security tips.
  • Visible and Discreet Measures: While many of the security protocols are visible, others are intentionally discreet. For instance, at any given moment there are several on duty and off duty officers who are providing extra security at private businesses.
  • The Tourist-Oriented Policing Sectors (TOPS): One of the city’s most popular tourism corridors, also a 78-square-mile area that encompasses the overall International Drive area and Lake Buena Vista, and is home to a well-established, dedicated law enforcement unit focused specifically on safety.

Service in the hospitality industry is the level of assistance provided by a hotel staff to facilitate the purchase by the consumer. Service goes beyond just a smile or a simple “thank you”; one needs to create an unforgettable experience for customers to stay ahead of competition.

Many travelers nowadays are looking for real travel experiences that enrich their knowledge, understanding, and culture. To provide excellent service it is best to implement these key factors like measuring the customers mood, judging the customer’s needs, improve customer loyalty, give feedback and exceed their expectations.

Social media is the means for individuals to create and share information or indulge in social networking via websites and applications. As technology is getting more advanced, affordable and accessible every day, many consumers embrace the power of video. There are a variety of forms of video like streams on Instagram, Snap Chat, Vine, and Facebook. Social media is a key factor when it comes to travel, recreation, and tourism. One often depends on social media to learn about new travelling spots and to plan trips.

Individuals also share online travel experiences such as special moments, one’s opinions about hotels, restaurants, airlines or car rental and other services. This also influences one’s peers’ decisions about their future trips.

Convention and Visitors Bureau (CVB) and the Tourism Commissions

A convention and visitor’s bureau or CVB are also known as travel bureaus, welcome centers, or information centers. These places provide many services to the traveling public and are designed to promote the area and generate money for the local hotels/resorts, restaurants, and theme parks.  This money is then taxed and generates money for the local and states economy.  The CVB is categorized as a destination marketing organization.  They conduct their marketing through, “trade association marketplaces, advertising, distribution of promotional and collateral material, direct sales, hosting familiarization tours and other hospitality functions.” (“Association of Convention & Visitors Bureaus,” n.d.)

The CVB is designed to provide tourist or the public information, resources, advice, and even event and meeting planning for the area.  They can assist individuals on local spots, brochures, and even event calendars so people can know what’s happening in the area.  “For the local community a CVB can provide trend identification, tourism-related business contacts, industry education, and legislative awareness.” (“Association of Convention & Visitors Bureaus”, n.d.) In Central Florida there are many CVB locations there is usually one located by county. There is a website that provides visitors with locations, phone numbers and websites for them to get all the information they need for the area.  Visitors can find information on these CVB’s at http://www.meetings-conventions.com/Meeting-Facilities/Orlando/Convention-Visitor-Bureaus. 

The Florida Commission of Tourism promotes Florida as the premier travel destination. The commission supports the organization Visit Florida because they encourage the state’s tourism assets and prospects. (“The Florida Commission on Tourism/visit Florida,” n.d.)

The commission and Visit Florida also represent and market our state in other destinations such as the United Kingdom, Canada, Europe, Latin America, and Japan. Therefore, marketing is being done internationally and domestically.

Effects do CVBs and Tourism Commissions

A convention and visitor’s bureau or CVB are also known as travel bureaus, welcome centers, or information centers. These places provide many services to the traveling public and are designed to promote the area and generate money for the local hotels/resorts, restaurants, and theme parks.  This money is then taxed and generates money for the local and states economy.  The CVB is categorized as a destination marketing organization.  They conduct their marketing through, “trade association marketplaces, advertising, distribution of promotional and collateral material, direct sales, hosting familiarization tours and other hospitality functions.” (“Association of Convention & Visitors Bureaus,” n.d.)

The CVB is designed to provide tourist or the public information, resources, advice, and even event and meeting planning for the area.  They can assist individuals on local spots, brochures, and even event calendars so people can know what’s happening in the area.  “For the local community a CVB can provide trend identification, tourism-related business contacts, industry education, and legislative awareness.” (“Association of Convention & Visitors Bureaus”, n.d.) In Central Florida there are many CVB locations there is usually one located by county. There is a website that provides visitors with locations, phone numbers and websites for them to get all the information they need for the area.  Visitors can find information on these CVB’s at http://www.meetings-conventions.com/Meeting-Facilities/Orlando/Convention-Visitor-Bureaus. 

The Florida Commission of Tourism promotes Florida as the premier travel destination. The commission supports the organization Visit Florida because they encourage the state’s tourism assets and prospects. (“The Florida Commission on Tourism/visit Florida,” n.d.) The commission and Visit Florida also represent and market our state in other destinations such as the United Kingdom, Canada, Europe, Latin America, and Japan. Therefore, marketing is being done internationally and domestically.

Conclusion

People travel all over the world people travel for all different types of reasons. Some like to sight see historical monuments, some travel to shop, some travel for peace and serenity. But traveling to Orlando is a trip wrapped all into one. There is beaching that ids just a drive-away. There are many things there for amusement such as jet skiing, zip lining, and of course Disney. The weather in Orlando is mostly beautiful all cities and states have there up and downs, but Orlando is a memory to cherish with family and friends forever. That’s why its nickname is “The City Beautiful” it’s phenomenal I encourage you to enjoy this experience.

REFERENCES

https://www.britannica.com/place/Orlando-Florida

Thermidor, B2016, What is UberEATS – All You Need to Know.

http://rideordriveuber.com/what-is-ubereats-all-you-need-to-know/

Hawkins, C. V. (2018). Planning for City Sustainability: Green Works Orlando Case Study.

In the Palgrave Handbook of Sustainability (pp. 757-769). Cham: Palgrave Macmillan.

Walker, J. R. (2017). Introduction to Hospitality Management (5th ed.). Retrieved from The

University of Phoenix eBook collection Database.

Gore, L. (2016). Al. Retrieved from https://www.al.com/news/index.ssf/2016/06/disney_world_security_going_to.html

Hospitalitynet (2015). Retrieved from https://www.hospitalitynet.org/news/4071855.html

Investopedia (2018). Retrieved from https://ww.investopedia.com/terms/g/globalization.asp

https://www.visitorlando.com/plan-your-trip/safety/

https://www.linkedin.com/pulse/impact-social-media-tourism-industry-liudmila-kazak

Association of Convention & Visitors Bureaus(n.d.). Retrieved from

https://www.gacvb.com/what-is-a-cvb-

The Florida Commission on Tourism/Visit Florida(n.d.). Retrieved from https://www.flgov.com/the-florida-commission-on-tourismvisit-florida/

Gore, L. (2016). Al. Retrieved from https://www.al.com/news/index.ssf/2016/06/disney_world_security_going_to.html

Hospitalitynet (2015). Retrieved from https://www.hospitalitynet.org/news/4071855.html

Investopedia (2018). Retrieved from https://ww.investopedia.com/terms/g/globalization.asp

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