Persuasion Techniques Sample Essay

Persuasion Techniques Sample Essay.

Persuasion Techniques Sample Essay.

                                                                Category: Others

Read: “Persuasion: What the Research Tells Us,” by JoAnne Yates, Sloan School of

Management, MIT

Every effort to persuade is aimed at an audience that listens not only with their rational ability to think about and judge information, but also with an emotional reaction to the topic and the speaker. A listener’s self-interests, biases, degree of engagement, and liking for the speaker or topic all have implications that can be factored into the planning process.

Respond: In no more than two paragraphs of four to five sentences each, explain a new and useful insight that you found in this reading about how persuasion works and say how you see yourself using it.

Requirements: two paragraphs of four to five sentences each  

hello! just 2 paragraphs with 4-5 sentences each! and don’t quote directly from the article. thank you!

Persuasion Techniques

Student Name

Institution Affiliation

Persuasion Techniques

Persuasion skills are essential when we intend to influence someone about a particular topic. I have leant that someone should emphasize logic to an audience that is more involved in the topic being discussed because it will accept your argument easily without considering the credibility of the structure and the persuader. I am amazed that the attitudes of a highly involved audience change quickly, and it is genuine and more permanent compared to a dull audience.  Public commitment is an effective way to change someone’s attitude and encourage them to be involved even if they first did not believe in the subject matter (Yates, 2001). These approaches will help me engage my audience more during persuasion as it is more effective when persuading a highly active audience.

Using a two-sided argument is the best when trying to persuade a negatively biased audience, as it will encourage the audience to take sides and contribute to the subject matter. A one-sided structure is best for a neutral or positive audience, and the persuader can use inoculation if they think there may be an opposition. Credibility is an essential attribute for arguments, but it is not necessarily important when the persuader convinces a highly involved audience. If one’s credibility is high, direct structures are the best because the audience has one’s attention even before starting the argument (Yates, 2001). In persuasion, it is vital to leverage reciprocity as people tend to reciprocate positive actions with positive actions and vice vasa. 


Yates, J. (2001). Retrieved 11 September 2021, from

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