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Covid 19 and consumer Behavior Essay

Covid 19 and consumer Behavior Essay.

How do pandemics such as Covid 19 impact consumer behavior?

Covid 19 and consumer Behavior Essay

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Covid 19 and consumer Behavior Essay

How do pandemics such as Covid 19 impact consumer behavior?

            Pandemics cause stress and induce adverse cognitive behavior such as instability, fear, and impulsivity, crucial factors influencing consumer behavior. Some people develop dysfunctional consumer behaviors such as impulsive spending while others become inactive, decreasing purchasing. Following pandemics, the changes in consumer behavior are often defensive mechanisms to bring about emotional stability, manage stress, and restore a sense of self.[1]  Pandemics such as COVID-19 impact consumers’ behavior by influencing what and where to consume.

            During pandemics, a change in demand for some products increases drastically while others drop radically. For example, following the COVID-19 outbreak, some products such as masks, disinfectants, and cleaning products became essential, and customers stockpiled them due to the fear of contamination.[2] Also, consumers were hoarding some basic needs’ products such as toilet paper and water due to uncertainty caused by the lockdown of most countries. In earlier pandemics, such as avian influenza, scholars reported a decline in the consumption of chicken meat.[3] Similarly, the Bovine Spongiform Encephalopathy (BSE) outbreak shifted consumers’ behaviors to excessive spending on expensive meat products such as organic and ‘green’ meat.[4] The outbreak of the H1N1 swine flu pandemic led to a decline in purchasing of animal meat due to the increased risk of infection.

            The COVID-19 pandemic unleashed the resilience and creativity of consumers out of sheer necessity and government regulations of social distancing and country lockdown. Many consumers preferred purchasing products online rather than overcrowding in shopping centers and stores. The home delivery of most products affected other significant services such as education and work, where people rely on Zoom video services to work and learn.[5]  Streaming services including Netflix, Disney, and Amazon Prime gained popularity, enhancing personalization and convenience in consumer behavior.  

            Pandemics such as COVID-19 have significant impacts on consumer behaviors. They can increase the demand for some products and decrease the demand for other goods and services. Also, they promote creativity, improvising, and the adoption of alternatives to minimize the risks.  

Bibliography

Di Crosta, Adolfo, Irene Ceccato, Daniela Marchetti, Pasquale La Malva, Roberta Maiella, Loreta Cannito, and Mario Cipi et al. “Psychological Factors And Consumer Behavior During The COVID-19 Pandemic”. PLOS ONE 16, no. 8 (2021): e0256095. doi: 10.1371/journal.pone.0256095.

Hutjens, Madelon. “The Influence of Fear on The Buying Behaviour of Consumers in Case of an Animal Disease Outbreak.” Wageningen University: Wageningen, The Netherlands, 2014. https://edepot.wur.nl/318026.

Sheth, Jagdish. “Impact Of Covid-19 On Consumer Behavior: Will the Old Habits Return or Die?”. Journal Of Business Research 117 (2020): 280-283. doi: 10.1016/j.jbusres.2020.05.059.


[1] Adolfo Di Crosta et al., “Psychological Factors and Consumer Behavior During The COVID-19 Pandemic”, PLOS ONE 16, no. 8 (2021): e0256095, doi: 10.1371/journal.pone.0256095.

[2] Jagdish Sheth, “Impact of Covid-19 On Consumer Behavior: Will the Old Habits Return or Die?”, Journal of Business Research 117 (2020): 280-283, doi: 10.1016/j.jbusres.2020.05.059.

[3] Madelon Hutjens, “The Influence of Fear on The Buying Behaviour of Consumers in Case of An Animal Disease Outbreak”, Wageningen University: Wageningen, The Netherlands, 2014, https://edepot.wur.nl/318026.

[4] Madelon Hutjens, “The Influence of Fear on The Buying Behaviour of Consumers” 3

[5] Jagdish Sheth, “Impact of Covid-19 on Consumer Behavior” 281

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